Profiles and press releases, websites and white papers, video scripts, newsletters and annual reports… What don’t you need (ghost)written well? The most powerful stories are those we create in collaboration with leaders, designers and others who bring an intrinsic value to their telling.
Copy Writing: Health Care
Profiles and features about medical education and practitioners.
Work Sample: Program Profile
Editing and some copy writing for an academic medical department’s program profile to recruit residents, fellows, faculty and researchers.






Work Sample: Newsletter
Writing all copy and overseeing production of a print newsletter mailed three times per year to alumni and friends of a physician assistant degree granting program.
Work Sample: Annual Report
Redesign of an annual report for an organization that advocates for equity in health policy and practice. Helped to determine the report’s structure and messaging. Provided copy writing and editing as needed.
Work Sample: Multimedia
Sometimes the best way to tell a story is with more than one medium. These slideshows celebrated new educational programs in UW-Madison’s College of Letters and Science while donors mingled at a reception. For more on this and similar campaigns, click here.
Testimonials
Masarah produces a sparkling story. She’s a very creative writer who understands medicine and meets (even beats) deadlines.
Dian Land, Quarterly Magazine, Wisconsin Medical Alumni Association
Masarah was a great partner. Writing is a talent, and to do it as efficiently and effectively as she did with our project is quite wonderful.
Linda Zwicker, UW–Madison School of Human Ecology