Copy Writing & Editing
Profiles and press releases, websites and white papers, video scripts, newsletters and annual reports… What don’t you need (ghost)written well? The most powerful stories are those we create in collaboration with leaders, designers and others who bring an intrinsic value to their telling.
Copy Writing: Health Care
Profiles and features about medical education and practitioners.
Copy Writing: Science
Profiles and features about science research and education.
Copy Writing: Arts & Culture
Editing and some copy writing for an academic medical department’s program profile to recruit residents, fellows, faculty and researchers.
Copy writing features, alumni and donor profiles, and updates for the newsletter of a physician assistant degree granting program.
Redesign of annual report for an organization advocating for equity in health policy and practice. Determined structure and messaging, some copy writing and editing.
Sometimes the best way to tell a story is with more than one medium. These slideshows celebrated new educational programs while donors mingled at a reception.
Masarah produces a sparkling story. She’s a very creative writer who understands medicine and meets (even beats) deadlines.
Dian Land, Quarterly Magazine, Wisconsin Medical Alumni Association
Masarah was a great partner. Writing is a talent, and to do it as efficiently and effectively as she did with our project is quite wonderful.
Linda Zwicker, UW–Madison School of Human Ecology