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Writing & Editing

Profiles and press releases, websites and white papers, video scripts, newsletters and annual reports… What don’t you need (ghost)written well? The most powerful stories are those we create in collaboration with leaders, designers and others who bring an intrinsic value to their telling.

Copy Writing: Health Care

Profiles and features about medical education and practitioners.

Strong Suit SMPH Stier Profile
Alumni Relations
Feature cover SMPH Quarterly
PA Program story Strong Suit LLC
Strong Suit Lundberg profile

Science

Profiles and features about science research, practice and education.

vaneyck writing lake mendota
Van Eyck Charo SMPH Profile
Strong Suit SMPH profile
Van Eyck SMPH 2005

Higher Education & Student Life

Profiles and features about higher education.

Bridging the Gap article image
Student Profiles
Science Ambassadors article

Arts & Culture

Profiles and features about…well, you get the idea.

Lead text Masarah Van Eyck article for Wi People and Ideas Magazine
Van Eyck Fences article
Isthmus Van Eyck 2005
Van Eyck Northern Lights article

Work Sample: Program Profile

Editing and some copy writing for an academic medical department’s program profile to recruit residents, fellows, faculty and researchers.

Strong Suit Department of Anesthesiology Annual Report
Strong Suit Department of Anesthesiology Annual Report
Strong Suit Department of Anesthesiology Annual Report
Strong Suit Department of Anesthesiology Annual Report
Strong Suit Department of Anesthesiology Annual Report
Strong Suit Department of Anesthesiology Annual Report

Newsletters

Writing all copy and overseeing production of a print newsletter mailed three times per year to alumni and friends of a physician assistant degree granting program.

cover page of PA newsletter about preceptors
Strong Suit PA Program Newsletter
PA Program newsletter spring 2021

Annual Reports

Redesign of an annual report for an organization that advocates for equity in health policy and practice. Helped to determine the report’s structure and messaging. Provided copy writing and editing as needed.

Strong Suit Population Health Annual Report
Strong Suit Population Health Annual Report
Strong Suit Population Health Annual Report
Strong Suit Population Health Annual Report

Donor Relations

Appeals, profiles, and more.

Profile of Stopler donor to PA Program
Profile of donors Lee to the School of Medicine and Public Health

While donors mingled at a reception this and other slideshows celebrated new educational programs in UW-Madison’s College of Letters and Science. For more on this event, click here.

Testimonials

Masarah produces a sparkling story. She’s a very creative writer who understands medicine and meets (even beats) deadlines.

Dian Land, Quarterly Magazine, Wisconsin Medical Alumni Association

Masarah was a great partner. Writing is a talent, and to do it as efficiently and effectively as she did with our project is quite wonderful.

Linda Zwicker, UW–Madison School of Human Ecology

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